Align Strategy. Secure Capital.
A book on investment identity and capital allocation.
Branding Edge
Elevating Excellence Through Hedge Fund Identity
“Branding Edge is a powerful reminder that purpose and trust are the real differentiators in asset management. It challenges managers to define the ‘why’ behind their work and to communicate it with clarity and conviction. For leaders committed to building investment platforms that stand for something, this book is indispensable.”
Havell Rodrigues, CAIA
CEO & Managing Partner, New Majority Capital
What This Book Delivers
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The allocator framework for evaluating managers beyond returns
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The distinction between performance and investability
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A defined approach to investment identity and differentiation
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The principles of institutional communication and positioning
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The structural drivers of capital attraction and retention
Most investment books focus on generating returns. This one focuses on attracting and retaining capital.
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